Using Automations with Instagram

myne allows you to use Automations to instantly respond when customers interact with your business on Instagram. When someone sends a message, comments on your post, or tags your business, myne can automatically send them a direct message. Look at our website here for an example.

This helps ensure every engagement gets a response while giving you the opportunity to connect customers to your brand.

This guide builds on the following articles:

Connect your Instagram account

Before creating Instagram automations, you need to connect your Instagram account.

Go to Settings → Integrations
Select Instagram
Click View Integration
Click Connect
Sign in to your Instagram account

Note: Only Instagram Business accounts can be connected.

Once connected, Instagram triggers will become available when creating automations.

Create an Instagram automation

Navigate to Automations and create a new automation.

You can either:

Create from scratch, or
Use one of the Instagram templates

myne supports three Instagram triggers.

Customer sends your business a message - Runs when someone sends a DM to your Instagram account. This is useful for automatically replying to enquiries or welcoming new conversations.
Customer comments on your post - Runs when someone comments on one of your Instagram posts. You can use this to respond automatically when customers engage with your content.
Customer tags your business - Runs when someone tags or mentions your business in a comment, including on third-party accounts. This helps you respond when customers mention your brand elsewhere.

Send an automatic Instagram reply

Once a trigger occurs, you can configure the automation to:

Send an Instagram direct message. This allows you to automatically respond to the customer who engaged with your brand.

You can choose between two reply styles. Messages or Templates

Messages - Static or AI personalised reply

A static reply sends the same message every time the automation runs. AI personalised replies generate a unique message for each customer using available context such as First name, profile info or previous engagement.

This is ideal for campaign-based responses.

Static example uses:

Comment catering to receive catering information
Comment tickets to receive a ticket purchase link
Message menu to receive a menu link

Thanks for reaching out! Here’s more information about our catering services.

AI Example uses

Invite a regular back via their instagram if they haven't come in
Give a VIP instagram user a special discount

"Thanks Dean, the regular Oat Latte seems to be your happy place. Here's 10% off your next coffee"

Template-based replies

Instagram template replies let you automatically respond to customers with rich, interactive messages. Choose between a Generic Template, which includes an image, title, subtitle, and optional call-to-action buttons, or a Button Template, which focuses on a text-based reply with up to three interactive buttons. Both template types support up to three clickable buttons, allowing customers to instantly visit a website, booking page, Connection Flow, or any other destination directly from Instagram.

Generic Template – Best for visually rich responses that include an image, title, subtitle, and up to three interactive buttons.

Button Template – Best for simple text-based replies that guide customers with up to three interactive buttons.

Turning Instagram engagement into customer connections

Instagram automations can do more than respond to engagement — they can help convert followers into connected customers.

You can include a Brand Connection Link or Dynamic Connection Page link in your message.

When a customer clicks the link and completes the connection flow:

Their Instagram interaction is linked to a profile
A customer record is created in myne
Future visits and engagement can be tracked

Once connected, you can engage them through future automations and marketing campaigns.

Next: Advanced Instagram automations

To learn how to create keyword campaigns, control automation frequency, and convert Instagram engagement into customer profiles, see:

Advanced Instagram Automations

Need help?

If you need assistance setting up Instagram automations, contact us at:

support@myne.network