STOP and START for SMS
How customers opt out of and back into SMS marketing
Published
Lakshey
Customers can opt out of SMS marketing by replying STOP, and opt back in by replying START (or UNSTOP or YES).
myne records those replies on the customer’s marketing consent history so later campaigns and automations respect their choice.
When a customer replies STOP
If someone texts STOP to your brand SMS number, myne treats that as an SMS marketing opt-out. The change shows on their profile under Marketing consent history as SMS STOP.
Marketing SMS to that customer should then be skipped. Replies in Shared Inbox are still a conversation — they are not the same as a marketing send.
When a customer replies START
If they later text START, UNSTOP, or YES, myne treats that as an SMS marketing opt-in. The history entry shows as SMS START.
They can then receive marketing SMS again, subject to your other consent settings.
Where to check
Open the customer profile and review Marketing consent history. You will see the channel (SMS), the action (opt-out or opt-in), and the place (SMS STOP or SMS START).
Email unsubscribe is separate: that history place is Email unsubscribe, not STOP/START.